Sports & Entertainment software development: Technology built for every moment of engagement.
sab.ai creates connected fan experiences, digital platforms, intelligent content systems and technology for sports and entertainment organizations.
Sports & Entertainment transformation
The moment is live. The experience has to keep up.
FAN EXPERIENCE
Create useful, engaging journeys before, during and after the event.
CONNECTED VENUES
Bring venue systems, ticketing and digital touchpoints into one experience.
INTELLIGENT CONTENT
Use data and AI to organize, deliver and personalize content workflows.
DIGITAL ENGAGEMENT
Build products that connect audiences across mobile, web and immersive channels.
Sports & Entertainment services
Sports & Entertainment, engineered for what's next.
We connect product, content, ticketing, commerce, data and immersive technology around the audience experience.
FAN EXPERIENCE PLATFORMS
Connected products for membership, loyalty and live audience engagement.
MOBILE & WEB PRODUCTS
Reliable digital experiences designed around high-interest moments.
AI CONTENT EXPERIENCES
Intelligent content discovery, orchestration and audience experiences.
DATA & ANALYTICS
Audience and performance data platforms for clearer operational insight.
TICKETING & COMMERCE INTEGRATIONS
Connect access, merchandise and transaction journeys across channels.
IMMERSIVE TECHNOLOGY & CLOUD
Scalable infrastructure for live, spatial and interactive experiences.
Where we build
From the venue to every screen around it.
01 / Core systems
Ticketing Platforms
Venue Technology
Event Operations Systems
Content Management
Broadcast Integrations
Performance Data Platforms
02 / Digital products
Fan Engagement Platforms
Sports Apps
Digital Memberships
Streaming Experiences
Merchandise Commerce
Interactive Installations
AR / VR Experiences
03 / Intelligent capabilities
Audience Personalisation
Content Intelligence
Fan Support Agents
Sports Analytics
Demand Forecasting
Engagement Automation
Our approach
From sports & entertainment challenge to working technology.
We understand the live moment, audience journey and operational pressure, then build experiences that perform when attention peaks.
DISCOVER
Understand the audience, event and operational problem.
DEFINE
Map users, workflows, systems, data and success criteria.
DESIGN
Design the experience around the people and processes involved.
BUILD
Develop the product, integrations and intelligent layers.
CONNECT
Connect the systems, data and infrastructure already in use.
SCALE
Test, launch, monitor and continuously improve.
The strongest experiences connect the live moment with everything around it.
How we partner
Build around your audience and event calendar.
FAN PRODUCT TEAM
A cross functional team to build and evolve audience-facing products.
LIVE EXPERIENCE POD
Focused delivery for venue, event and immersive experiences.
CONTENT PLATFORM PARTNER
Engineering support for connected content and streaming ecosystems.
Ready to build the next audience experience?
Tell us what happens in the venue, on the screen, or everywhere your audience connects.